The Autonomous Municipality of Caguas and its mayor William Miranda Torres formalized the integration of their companies to the ‘Google My Business’ platform to assure increased visibility to modest and medium-sized enterprises (SMEs) in the digital universe, in addition to boosting the municipal economic system.
The initiative’s intention is to raise income for municipal commerce by 1 percent, which would characterize an enhance of $50 million that, amid other added benefits, would allow for the sustainability and generation of new careers and a technological projection that makes sure a promising potential for Caguas.
“Throughout the international emergency represented by the COVID-19 pandemic, domestically preceded by other purely natural disasters, such as Hurricane Maria (2017) and earthquakes (2020), the instruments of the electronic earth -this sort of as videoconferences, revenue, consultations, instruction and distant function- took on a essential relevance for the sustenance of the financial system, which allowed that a significant section of the corporations could retain the operation within just the new normality that shocked us at the starting of 2020. In Caguas, for the duration of the yr 2020, trade created all around $5 billion dollars, a figure that will without doubt boost with this new initiative to boost commercial visibility,” the mayor mentioned.
He stressed that electronic tools and platforms are vital for economic sustainability, established this critical initiative to bring in customers from all over the island to the Cagueño trade. This integration, coordinated by the Economic Progress office environment, formalizes the professional existence in the two most crucial look for platforms: Google Look for and Google Maps, whose metrics mirror that four out of each individual five people today switch to these lookup engines to discover regional data.
“We began the task by undertaking an investigation of the digital truth of the city’s corporations. We identified if they have an account on Fb, Instagram, YouTube, if they have a web page, as very well as if they have created and optimized their Google My Enterprise account. We will present each organization with their info and we will supply 12 cost-free seminars for the duration of this yr to deepen the present platforms and strategies to raise their clientele and, finally, we will make or increase their listing on Google My Company,” stated Zamia Baerga, the municipality’s secretary of Economic Improvement.
“The truth that a small business has its details the right way built-in into the platform appreciably boosts its prospect to broaden its clientele, gross sales and profitability. On the other hand, additional than 60 p.c of business people have not managed to have the understanding or just take the time to combine the data of their enterprises, hence shedding a terrific option with which we will be in cost of creating, updating and optimizing the business details, no cost of cost, of 100 p.c of the corporations that are registered at the municipal amount. Precise geolocation, hrs of services, telephones, visuals, videos, presents and search phrases are being uploaded by each business enterprise, improving upon its placement in the most significant research engine globally,” explained Pedro Juan Hernández, President of Digital Presencial LLC, the corporation that is in charge of implementation.
“In our World-wide-web Modern society Puerto Rico Chapter, we believe that in a planet in which the internet suggests an opportunity. Our volunteer functions have served as a focal point wherever cooperative endeavours have been made use of to promote the Web as a beneficial software for the advantage of folks about the planet. Initiatives these as Caguas in Google My Business features the merchants of [Caguas] a distinctive option for financial development by way of the use of new technological resources in a vibrant digital ecosystem that is building in Puerto Rico and helps in the reduction of the electronic gap,” reported Norberto Cruz Córdova, President of Web Culture Puerto Rico.
The initiative has the help of Progress Electronic, Google Media Product sales Reps in Puerto Rico, who acknowledged this initiative of the municipality that optimizes the use of technological equipment to expose and mature area businesses.
“Thanks to digital promotion, which enables geographic and demographic segmentation, for the initial time in record, modest and medium corporations have the possibility to contend facial area-to-face with massive companies,” mentioned Germán Herebia, CEO of Development Electronic. “The initiative of the Autonomous Municipality of Caguas, facilitates SMEs to cross the digital bridge and be equipped to take their to start with ways in Digital Advertising.”
At first, it will start with 2,500 organizations, but any company that is component of the Autonomous Municipality of Caguas can request the service and gain from this new initiative by coming into promocaguas.com.