The Entire Guide to GMB Attributes for Regional Search engine optimization

Google My Small business (GMB) characteristics are a uniform way for organizations to share what they supply and what a customer can assume when applying that business enterprise.

They are also a way for a business to improve its local research existence. The far more detailed a listing is with characteristics, the a lot more most likely that listing could rank for a certain focused research with an attribute modifier — for case in point, [accessible restaurants near me] or [miami hotels with free wifi].

In this web site publish, you are going to find the unique kinds of GMB attributes readily available to enterprises depending on your key enterprise class, and how neighborhood entrepreneurs can greatest leverage these characteristics.

Forms of Google My Business Characteristics

There are two forms of characteristics in a listing on GMB: factual or subjective.

Factual attributes are maintained by the company, while subjective characteristics are sourced by Google by means of the viewpoints of end users who visited the business. The business enterprise is not equipped to update or command these subjective attributes.


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Subjective attributes that buyers may be requested about could be whether a company is well-liked, great for groups, informal, cozy, very good for little ones, etc.

This guidebook will concentration mostly on factual attributes, as those people are the ones your organizations can update in the GMB system.

These characteristics enable you proactively deliver answers to widespread searcher issues proper on your area listing. Frequently, consumers assess their selections and make a choice devoid of ever clicking as a result of to contact a organization or pay a visit to their site.

If you want to be the location or company provider of selection, make confident you’re providing all feasible information to enable searchers decide on your spot.

Updating Attributes in GMB

Each GMB listing has the potential to update a number of characteristics, and the ones available to every listing are resolved by the primary group for the listing. Not all types will give the identical attributes.

Attributes can also change by which state your listings are in. Make confident to opt for the primary classification that is most applicable to the brand so the proper attributes are readily available for your listing.


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To make updates to your characteristics, start off by logging in to your GMB account to see which characteristics are offered for your listings. Simply click the info tab on the still left-hand panel.

Simply click “From the company – Increase attributes” inside of the Information area.

From the business attribute

You will now be in a position to see the classes and distinct attributes accessible for that listing.

The most common types of types throughout GMB are accessibility, from the enterprise, amenities, wellness and safety, highlights, payments, and support selections.

Google also provides aspects on how to update, include, or edit characteristics on GMB. You also have the ability to search for distinct features when you click into the “From the business” portion.

How to search for attributes in GMB


Accessibility characteristics enable firms share with buyers how they are set up to make it possible for clients who could have specified requirements.

The characteristics out there are wheelchair-available entrance, wheelchair-obtainable restroom, wheelchair-obtainable seating, wheelchair-obtainable parking, and/or wheelchair-obtainable elevator.


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For certain definitions all over these unique accessibility characteristics, visit the GMB accessibility web page.

Accessibility attributes

From The Enterprise

“From the business” lets an operator to spotlight if their business is Black, Ladies, or Veteran led.

From the business attributes

Wellbeing & Safety

Health and fitness & Basic safety characteristics ended up extra owing to COVID-19. This allows a business enterprise to share what their mask and temperature examine policy is for both of those their workers and friends.

It also claims whether or not a business enterprise involves a reservation and if they disinfect surfaces in between visits.

Health and safety attributes

These characteristics are especially critical as individuals in unique areas get vaccinated and turn out to be extra snug procuring in-store yet again.


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Payment characteristics are Cash-only, Checks, Credit score cards (American Convey, China Union Pay, Diners Club, Find out, JCB, MasterCard, and VISA), Debit cards, NFC cellular payments.

And no, bitcoin is not an choice (however).

Payments attribute


Resort attributes are set up completely in another way in GMB versus other categories. Choose “Hotel attributes” and it will get you to a new web page in which you can incorporate all forms of data persons may well take into consideration as they are searching for their following resort continue to be.

Hotel attributes view in GMB

Resort attributes are broken down by assets aspects and home particulars. House facts classes are:


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  • Overall health & basic safety.
  • COVID-19 responder coverage.
  • Net.
  • Foodstuff & drink.
  • Insurance policies & payments.
  • Routines.
  • Companies.
  • Small children.
  • Pools.
  • Parking & transportation.
  • Wellness.
  • Accessibility.
  • Enterprise & gatherings.
  • Pets.

There are pretty thorough queries for each and every just one of these classes. Place information are broken into typical home attributes and food-similar area characteristics.

Typical area characteristics include things like whether or not there is A/C, private toilet, bathtub, and shower.

Meals-related space capabilities include things like no matter whether there is a kitchen, refrigerator, microwave, coffee maker, and/or a minibar. You can uncover a a lot more in-depth rationalization of the certain attributes readily available for hotels from Google here.

Hotel attributes dashboard


Even though there are not as several attributes to update as with motels, there are even now very a handful of possibilities available for eating places. The principal types offered for eating places are Facilities, Eating options, Choices, and Services choices.


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Amenities allow for a restaurant to share if there is a bar on-website, great for kids, has higher chairs, WiFi, and gender-neutral restroom.

Eating solutions enable a small business to emphasize their offerings like breakfast, catering, dessert, lunch, dinner, and if there is seating.

Offerings let buyers know if a business enterprise gives alcoholic beverages or sure meals choices. The last class of services possibilities focuses on how the food can be attained by means of alternatives like curbside, supply, dine-in, push-by, takeout, and outdoor seating.The Complete Guide to GMB Attributes for Local SEO

There is also the GMB API, which can be utilized to update attributes in bulk. If there are a massive range of locations and knowledge is changing frequently, then leveraging the API could make feeling — particularly if there is a validated source of fact.


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Protecting the appropriate characteristics is critical for your model. As nearby lookups focus on precise queries like restaurants that acknowledge checks or a wheelchair-obtainable lodge with a pool and cafe, your brand name can stand out from your rivals if you leverage all the attributes applicable to you.

If you go away selected characteristics still left unmarked, you may perhaps miss out on related lookups and the conversions that consequence.

Give local customers all of the facts they want to make a choice in your area listing.

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Graphic credits: All screenshots by author, June 2021